Gender equality begins at home. Household chores which are the main aspect of any family should be shared. Similarly, in child care, the basis of family growth should be equal for both parents. When it begins at home it spreads to societies then communities and finally to the global level. Lots of activities are taking place all over the world but there is a lot of scope to do much in this area. It’s rightly said “Family is the cornerstone of the society”, an institution which is the first school of the child – he learns his culture, mother tongue and imbibes all the values in his character. Therefore, the sense of Gender equality should rather begin from home and percolate upwards in the society rather than from Up to Down!

Washing clothes and keeping the house clean are important household chores. #Woosh with its entire range of washing liquids, detergents, dish cleaners, glass cleaners, kitchen top cleaners and many more have given the concept of Barabari Ghar Sey Shuru which revolves around Gender Equality.

Barabari Ghar se Shuru  is achieved when women, men, girls and boys have equal rights, conditions and opportunities, and the power to shape their own lives and contribute to the development of the society. It is a matter of equitable distribution of power, influence and resources in the society.

Gender equality makes our communities safer, healthier and happier.

Unequal societies are less cohesive. They have higher rates of anti-social behaviour and violence. Countries with greater gender equality are more connected. Their people are healthier and have better well-being.